The second phase of the internet, or Web 2.0, was more than just reading content. It introduced the idea of using the internet as a medium to create, interact, and share content with others.

The birth and exponential growth of social media quickly marked this phase.

The era of static web pages was over. Anyone could now contribute to the internet through any means: YouTube videos, social media posts, and so on!

Here, the focus was all on the user. It was about figuring out ways to make it easy for anyone to join, use, and interact with other users at any time.

This also gave birth to the creator economy. People can now make a living through their creations, meaning you no longer have to share content just for the sake of it. The content you post and share can provide for you and your families.

You can think of Web 2.0 as the username handles you created for different sites or applications, like Instagram, TikTok, or YouTube. These handles help identify the creators behind the content that is shared with others online.

Companies like YouTube, TikTok, and Meta are all extremely popular and successful. Millions of people upload content onto these platforms every single day.

However, despite users creating content, these companies still have control over what’s posted and shared with others. If they feel like a post goes against their terms and conditions, they can remove and suspend your account without providing any clear reason or explanation.

This has happened to several people on the internet, including some of our favorite Youtubers and influencers over the past few years.

Web3 offers a solution to this.

In web3, users have ownership over their data, the content they produce, and the assets they hold. Welcome to the age of data decentralization.

Think about it: you probably have a username on most of the apps you use today, including Instagram, TikTok, Discord, Twitter, Snapchat, Telegram and more.

But you see, to benefit from the second phase of the web, you must follow the guidelines and rules of big companies like Meta (or Facebook back then), Twitter, and Google which run the platforms. You have to create an account to become a part of the social network.

With Web3, the rules are still being shaped and there aren’t ambiguous policies.

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